Currently, due to globalization, companies tend to have a high percentage of competitiveness, this competition is generated in all areas as the expansion of markets has led to the introduction of several companies within a territory. This has had a significant impact because not only are there regional and national industries but also industries with international importance, thus increasing the rivalry of all the contenders. Because of this, every industry is looking for something that will help them stand out in the marketplace, thus implementing the best strategies to do so and achieve the objectives established within their Corporate Image.
One of the elements that significantly influence the business market is the sales force that an organization has since they not only have an impact on an external level but also on an intimate scale. For the company to excel in the business environment, it is necessary to develop strategies based on the actions of the strongest competitors. The objective is to be able to analyze the activities that the adversaries have carried out and thus improve them within the company. For example, in the dental industry, there are many treatments such as root canal in Tijuana, which encourage a lot of competitiveness. To stand out among so many companies that focus on this, it is necessary to observe and carry out those strategies implemented by the adversaries. It is essential to understand that the success of an organization is based on how well planned the procedure is, and this is achieved through research.
There are indeed many methods to excel in the business market, but the one that can have the most significant impact is to provide the client with what he needs or to be able to generate a need in the general public. This can be done through low prices, offers, or the combination of elements that are attractive to the consumer, such as quality, thus creating a need for people and a differentiator within the competition. The people in charge of these methods should be people with a favorable performance level who know how to identify the specific objectives and the impact of the company within the market so that the approach they suggest can achieve their goals in the short or long term.
Strategies are those that will give sales the strength to direct it to measurable goals. And this is achieved through a critical element within sales, the salesperson. This figure is responsible for increasing profits and customer satisfaction. On the other hand, it is the one who performs the sales management, the one who can provide valuable information of the customer or customers regarding their needs and their thinking regarding the service or products offered by the company. Even though the sales force (salesman) is in charge of sales, sometimes it is necessary to have special tools that facilitate the administration of the sales team.
Therefore, if a company wants to have a presence in the market, it is necessary that in the decision-making process, the sales department is considered, mainly the salesman, since he is the one in constant communication with the consumers. Providing the necessary information for the development of strategies that allow the success of the company and improve its positioning within the competition.