It is widespread for companies, belonging to any sector, to reach a point of stagnation. This can happen for several reasons, but one of the main ones is due to competition, as well as how they are managed. To avoid this growth stagnation, it is necessary to carry out an internal and external analysis. When doing this type of analysis, it is essential to take into account all the areas that involve the company.
This research aims to provide data on which actions need to be strengthened and to find out why there is no longer internal and external growth. Once the data has been analyzed, it will be time to develop strategies to boost not only increase, but also the scope and reputation within the business market the company is focused on.
A company focused on its customers increases the possibility of growth
One of the common mistakes that exist in companies is that they focus all their achievements only on the company, leaving aside the importance of the customers. People who work within a company must understand that the reason they are working is because of their target audience. Therefore, there must be an in-depth analysis to determine whether the company’s focus is on itself or people. To understand a little more about this point, we will explain it in the following example:
A dentist in Tijuana opens his dental office, and the patient portfolio increases and the business grows, it gets to the point that, because he wants more, the quality of his procedures decreases or he begins to believe he is superior to other dentists. This will cause people, noticing this change, to decide to go to another specialist. To avoid this, the dentist must always keep in mind that his work is towards the community, not towards himself.
One of the ways to find out if there is the necessary attention to people is by using different techniques, such as surveys, interviews with new clients, and those who have been in the client portfolio for a long time, among other methods.
Having professional employees
It is necessary to have the help of professionals who have more knowledge about what it is to run a business. Because the company remains in matters of friends or family, when there is a problem or a stagnation in growth will not know how to react, thus reaching the collapse of the company.
To prevent this from happening, it is necessary to have the help of a professional who knows about the management of companies; in this way, through the skills you have, it will be possible to increase sales, and thus there will be growth in the business.
Another mistake that many of these companies fall into is that they do not have enough technological tools to improve productivity and the activities they carry out. The use of technology not only has positive effects at the business level but also allows for better customer service. Therefore, those companies that continue under a traditional scheme tend not to grow and begin to collapse, reaching bankruptcy. There should not be fear in the use of technology; on the contrary, they are an excellent ally for growth; it is only a matter of knowing the need to implement the use of technology subsequently.