One thing that the dentist in Tijuana has been able to notice is that the social distance generated by the COVID-19 has caused a significant change in people, especially in their behavior; and that is that these new changes not only have to do with how people go to the dentist but in general. Many companies have studied the changes presented by society and have determined that this need to protect themselves. Certain habits will continue to be present for an extended period, making it clear that things will not be the same as before.
This change can be a great opportunity or a real disadvantage; it will depend on how dentists manage it. If dentists want the clinic to continue to establish and strengthen the relationship you have with your patients, you need to see this as an excellent opportunity for growth. Where dentists now must focus much of their attention on meeting the new needs and provide confidence and security to patients, you can focus on the unique needs.
In this article, we will mention some changes that have occurred due to confinement and how this can be used to improve the clinic’s growth and the dentist himself, both on a professional and personal level.
What behaviors have changed due to the coronavirus?
For dentists to know how they should act in the face of the crisis and what behavioral changes have occurred, they must take into account.
- Travel to borders or states has been limited, allowing transfers only for emergencies.
- The work in person has been paused, and the use of digital tools has been implemented.
- People are focusing more on their personal care and health.
- There is more activity on digital platforms.
- There is constant concern about personal cleanliness and public spaces.
Considering these points, dentists will realize that they need to perform specific methods that will help them stay in the market and allow them to provide services that meet the expectations that patients are looking for. So, what needs to be done is:
Implement the use of digital platforms and tools
One of the points mentioned above is that people are more present in digital media, so this advantage can increase the possibilities of reaching and increasing patients. If previously dentists had doubts about making this change to digital media, today more than ever, they should put aside that fear and take advantage of the opportunity. Remember that there is now an excessive consumption of online content, so dentists can take advantage of this to develop a high degree of interest.
Create concrete plans and strategies
Dentists cannot act if you do not plan correctly; you always have to analyze new strategies’ opportunities and disadvantages. Therefore, it is essential that concrete designs are generated so that there can be an online presence. Currently, there are many media where specialists can focus, such as social networks or a website. Still, before deciding which channel is the most optimal, it is necessary first to analyze patients’ needs. In this way, a strategy can be developed that revolves around the medium they use the most.
For dentists to have a clearer idea about how much impact these new strategies and plans are having, analyses must be developed to provide data. This analysis should be done periodically so that there is a better picture.